Media and Entertainment - 1853 Words

ndia’s Media and Entertainment: Introduction The Media and Entertainment (Mamp;E) industry is one of the fastest growing sectors in India. The industry primarily involves the creation, aggregation and distribution of content, products and services, news and information, advertising and entertainment through various channels and platforms such as Television, Print, Radio, and Films. Poised to grow at a compounded rate of 14 per cent to touch US$ 28 billion by 2015, the sector registered a growth of 11 per cent in 2010 over 2009 garnering US$ 14.54 billion in revenue, according to a report released by KPMG and a leading industry body in March 2011. The report estimates the industry to achieve 13 per cent growth rate in 2011. While†¦show more content†¦Animation and Social Media Animation is another area in the entertainment sphere where India has already made a visible impact. Boosted by higher demand, the fast-growing Indian animation and gaming industry is expected to be worth US$ 2.5 billion by 2013, clocking a CAGR of around 35 per cent, according to global consultancy Deloitte. Moreover, India is becoming a major hub to which quality animation work is being outsourced. Production for films including the Lord of the Rings, the Harry Potter series, The Chronicles of Narnia, and Spiderman 3 have taken place here during the last few years. In 2010 social media gained significant popularity as a marketing and gaming platform. Cinema and Digitisation The film industry is monitored by the Indian Motion Picture Producers Association (IMPPA), Film Television Producers Guild of India, The Association of Motion Pictures and Television Programme Producers (AMPTPP) and The Film Writers Association (FWA). The growth of Digitisation continues to be a key propeller the Indian Mamp;E industry and this trend was even more pronounced in 2010. Film studios saw greater adoption of digital prints over physical and it was the first time in India that digital music sales surpassed that of physical unit sales, according to the report by KPMG and a leading industry body. Film producers and distributors preferred to release their films on digitalShow MoreRelatedInfluence of Entertainment Media969 Words   |  4 PagesInfluence of Entertainment Media Latishia Weldon HUM/186 March 4, 2013 Brandale Mills Influence of Entertainment Media America’s have shaped our culture though entertainment for media proposes for years. Entertainment media is how Americans attract the way of life. The social influences relay on the media entertainment for positive and negative images to help transform the minds of people. The culture of Americans have always been through television, computers, and entertainment. 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