Develop an Export Strategy for an Organisation Essay

Develop an Export Strategy for an Organisation - Essay Example These processing industries need huge supplies of cocoa, a factor that makes an opportunity for developing countries to explore the market. Consequently, with Ghana being among the leading world producers of Cocoa beans, this marks an opportunity for the exploration of international markets by local companies (Pinnamang & Armah, 2011, p 34). The Cocoa Marketing Company limited in Ghana is among the leading dealers in cocoa. Thus, the factor of discussion remains to establish international ties between the companies in the Netherlands and CMC to facilitate export of Cocoa to Netherlands. The international trade options of the company include venturing into the market through either direct or indirect exporting strategies. In an analysis of the temperament of the market in the Netherlands, in this case CMC should adopt the direct export strategy to allow it to engage the international market extensively. The Netherlands is a member of several trade organizations and it incorporates several free trade and movement regulations for exporters and importers, a factor that liberates the markets (Country Intelligence Report Netherlands, 2014, p 11). Therefore, with Ghana being a developing country CMC will benefit accordingly in engaging the market directly. The company should lay strategy on the contacts to establish and leading figures and offices in the Netherlands to ensure they engage the market extensively and reap the trade benefits in a leading world market. Food processing is a leading industry in Netherlands. The foods that Netherlands processes originate from within and imported products. These industries incorporate the leading industries of processors of cocoa beans to produce various products. There are leading companies within the country, such including Cargill Cocoa & Chocolate company among others (Parker, 2010, p 17). Moreover, the country processes the Cocoa into powder among other products, creating a

MKTG Essay Example | Topics and Well Written Essays - 500 words - 8

MKTG - Essay Example Firms usually seek to minimize turnover of salespeople possessing high transaction assets, which may be costly to the organization as this translates into an opportunity loss and direct costs flowing from fresh training. Executives within a company may be lured into believing that promoting the top salesperson and putting five people under them will translate into five times the sales. This may be an illusion and may be far from reality. Promotion to a management position should not be solely based on performance only. This stems from the fact that a selling role and managerial position require distinct abilities and diverse motivators (Ingram et al. 289). A core trait that should be sought in the promotion of salespersons into management is a demonstration of being a top salesperson with a possession of a solid work ethic, among other aspects. Promotion into management for a salesperson is not a soft option as the manager is expected to manage a successful sales team and deliver predictable performance. Moreover, top salespeople who get promoted are rarely awarded a functioning, highly-effective sales team. The pressure to turn around the fortunes heaps a lot of pressure on the manager. Critics to promotion based on a selling role point out that this is a prime example of promoting people to â€Å"a level of incompetence.† The move should not be inspired by â€Å"disciple selling,† as this is a recipe for failure. The motivation of the promotion should be a conviction that the salespersons have the potential to succeed in that capacity. This demands an application of a clear cut process and methodology in order to evaluate the best sales management candidates. The depressing aspect of most promotions from selling roles is that the vast majority of the new managers are not successful in their endeavors. The move from a technical or sales position into management is usually complicated